Twitter is the largest micro-blogging platform that allows people so send short messages or "tweets” to their followers in real time. With Twitter, the spread of information has become much faster and businesses stand a lot to gain from tapping into this phenomenon.
Twitter is a type of Social Media Marketing tool, which businesses can tap into immediately. Gone are the days of cold hard advertising. Statistics show that products that are referred to others by friends sell much easier.
Twitter eases social sharing via tweets and huge hype can be built around launches via trending topics using the "#” tag.
Besides that, Twitter has an increasingly growing user base and has currently millions of users. This can potentially be a huge source of traffic.
The social media phenomenon is one of those exploding trends which needs to be tapped into by businesses, big or small to tap into a larger pool of customers. Even people in the golden era have started to use social media as their main form of interaction with their peers.
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