Information marketing is a systematic marketing technique in which information about the business is spread wherever it is possible and in whichever manner possible. The most commonly used methods to publicize the business include flyers, brochures and even books and CDs. There is a whole different area of information marketing in the online world too, but for our requirements here, we shall adhere to offline information marketing.
What are the Pros of Information Marketing?
The biggest benefit of information marketing is that it can be very advantageous to people who are very discerning about what they buy. The detailed information present in these materials can provide them with what they need to know and even answer most of their questions. If needed, they will even read the material again and again till they know what they are looking for.
There is a benefit also to people who have questions but do not know who to ask. The information manual can cater to the needs of these people and also the people who are reticent to ask questions. In fact, this can be a big selling move because there are a lot of people who have questions about businesses but do not even bother to ask about them to get clarification. Here, this information will tell them all they need to know about the business.
It is not a very expensive method, if done within reasonable limit.
What are the Cons of Information Marketing?
Most people are built to close their minds to unnecessary information, which is what most people take these marketing materials to be. Because of that, they would not even want to spend on what is contained in these information manuals.
It takes a lot of hard work and sophistication to come up with anything that should arouse interest. Even to make a single flyer, a lot of expertise is needed.
Though still widely used, the method is considered quite old-fashioned and does not guarantee that an interested person will show up through it.
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