Blog Commenting

Blog commenting is a systematic online promotional technique in which marketers visit different blogs, usually those which lie within their own niche, and post comments. They will include the URL of their own business website or blog if they have one along with these comments. These comments are short, usually pertinent to the main blog post, and are written in such a way that they pique the interest of other readers to visit their website or blog. The promoter may or not have their own blog.

The method of blog commenting is different from blogging. By blogging we mean that the person had his or her own blog on which they make posts and elicit comments from other people. Blog commenting is a reversal of this. Here, the promoter is primarily interested in visiting other people's blogs and making comments there.

What are the Pros of Blog Commenting?

The technique is a way out for people who do not want to take the effort of maintaining their own blog and still want to leverage the Internet for getting visibility to their business opportunity. It is a means for them to become popular on the Internet. Some of these comments can be really informative. There have been blog comment writers who have had their own fan following on the Internet.

Like all Internet methods, blog commenting does not cost much. The promoter may hire a writer to make these comments on a daily basis. This could cost a little, but if the promoter does it himself or herself, then there is no expense at all.

What are the Cons of Blog Commenting?

Unfortunately, the cons of blog commenting are too many to take this technique seriously. Those who make comments on blogs that obviously reek of self-promotion are looked down upon on blogs. They may be branded in the same league as spammers and even get unsavory comments directed at them. The administrators may block such comments or even the comment maker.

Blog commenting is a very delicate technique of promotion that needs a subtle approach and at the same time it must pique the interest of the readers. It is necessary to have amazing copywriting skills for this to succeed.