What are the Pros of Banner Advertising?
Banners have visual appeal. When made professionally, their esthetic appeal is enough to bring in visitors. Intelligent wordings in the banners add to their appeal.
These banners will be kept for some time on the host site. This allows for prolonged visibility. If banner spaces are brought on popular websites, a greater amount of traffic can be funneled to the advertiser's website. However, this can increase the cost.
Banner advertising requires a visitor to do next to nothing. Only clicking on the banner is enough to direct them to the website.
What are the Cons of Banner Advertising?
The expense is the major stumbling block. Banner advertising has no value if it is done on sites that no one visits but to buy banner space on popular sites, the costs will be higher also. Furthermore, these banner ads need to be professionally designed and provided copy for, which is again an expensive proposition.
Banners do not have permanence. Banners have to be bought for time as well as space. This is a drawback in comparison with most other online marketing methods that have more permanence.
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